Mommy and Me—and Daddy, too. Baby Magic recently celebrated its 65th anniversary with a creative campaign that revisits its 1950s heritage ads in a new way. The famous ads featured expectant mothers in chic maternity wear—taboo at the time—and were considered a courageous take on pregnancy and style. Today, Baby Magic has recreated the ads with a modern twist – new dads. Side-by-side with the original 1958 images and featuring four real-life dads and dads-to-be, Baby Magic’s reimagined campaign is a nod to the changing parenting landscape.